in months, the world will end

you decide the part you'll play

ZED is an immersive narrative experience that simulates an end of the world scenario and encourages its participants to engage with the story through various mediums. These include original online content, pervasive-style interactions and performance events linked to major arts festivals across Toronto throughout 2012. By charting the rise and fall of ByoLogyc, a fictional biotech corporation, ZED is an investigation into the hubris of mankind in its hurry to innovate and improve itself - regardless of the price.

Immerse yourself in our world, as it immerses itself in yours. Peer over the edge of civilization, over the web, and at sites throughout Toronto. Join characters who live in blogs, email, and at your local cafe. Go as deep as you decide. And in the end, jump head first into a massive theatrical adventure in an extraordinary space, where it all comes to a crashing halt.

a mission business production